Nick Usborne Recommends Productivity Engineering
Productivity Engineering was "test driven" and reviewed by award winning writer, Nick Usborne. (See Nick's bio at the bottom of this page.)
Here's his take on the program:
"Buy a hypnosis CD program? Will that really help me get more work done? Can it improve my work performance?"
I know, this is a little off the beaten path when compared to the usual courses and services I review. So first, to make real sense of this, let me tell you why I decided to go through and review this program.
I would like to be more productive, consistently
As someone who works from a home office, I am very aware of a huge variation in how productive I am. Some days and weeks I am extremely productive. My work performance is excellent. At the end of each day I'll sit back and wonder how I managed to get so much done.
But for each day or week that I am wildly productive, there are other days and weeks when it feels like I'm trying to run through treacle. I find it almost impossible to fight my way through my work. When I feel like that, it's frustrating, depressing and not very profitable!
I was the same when employed by various companies over the years. But working for myself, I find the issue a little more urgent — because the less work I get done, the less money I make.
I'm not a tape and CD junky
No, I don't buy self-improvement or motivational programs. Not that I'm against them in principle. I would place myself in the 'medium-cynic' range. That is to say, I am open to self-improvement and the various ways to achieve it.
But yes, before I'll believe in anything, I do take the stance of "Well, you'd better demonstrate to me that this is genuine, and not some granola-driven fantasy or rip-off."
Why I took this hypnosis program
The first reason is that I was invited to try it. The second reason is that I am a firm believer in the power of one's subconscious mind. I always have been. I know how my own subconscious can work for me or against me very powerfully. It can help me and hinder me.
So I have always been open to the whole concept of hypnosis.
That said, if a field out there is known for being filled with charlatans and idiots, it's probably hypnosis. And that's particularly true of hypnosis tapes and CDs. The whole hypnosis industry is completely unregulated and open to abuse.
So why did I decide to go along with this one?
When I was invited to look at this program, and before I asked for a review copy of the program, I did some homework. I did some digging on the site. I spoke with someone at the company. In other words, I wasn't going to do a thing unless I could get past my internal, 'medium-cynic' filter.
To cut a long story short, I felt comfortable enough to spend the time doing the program. I won't go into all the details of what persuaded me about the company. You'll find all that on their web site, if you want to take that step. Suffice it to say, the company and its practitioners strike me as genuine. And I am very impressed by Neil Fiore, the person behind this program and, reassuringly, a Ph.D. in the mental health field.
One thing is for sure . . . this isn't about anyone trying to 'hypnotize' you into a state of being a peak performer, like programming a robot or brainwashing you. As with any genuine approach to hypnosis, it's not about that . . . it's about helping you access the resources and strengths you already possess, locked up in your subconscious mind.
Has the program worked for me?
It depends on one's expectations. But the honest answer would be yes. I have been very impressed. The program doesn't come with wild promises and it takes time. There are 4 separate CDs, with hours of sessions with Neil Fiore. And neither he nor the company promises that a single session, or even going through the program just once will turn you into a super-performer. Hypnosis isn't like that, and I appreciate the fact that they don't try to pretend otherwise.
From the day I started I have been in one of my super-productive modes. Coincidence? Would I have been working well at that time anyway? Who knows. But for sure, I think the power of suggestion had a part to play. I have the capacity to be a good performer anyway. I already know that. And I think at the start of the program, just sitting down to listen was enough to nudge me into a state of performance that comes naturally to me anyway.
But it has been over two weeks now. As the program progresses, Fiore works to help you access positive attributes within your unconscious mind, and consciously access them when you need them. A bit like how an athlete spends a few moments to get into the 'zone' before competing. Even if she or he is having an otherwise horrible day.
With these tools I think I am managing to hold onto my high-producer mode much more consistently. And now that I have these tools to work with, and better access to the good stuff that swims around in my subconscious, I think if I hit a bad patch again, I will be able to pull myself out of it quite quickly and deliberately.
It's working for me . . . but will it work for others?
The fact that this program is working well for me doesn't necessarily mean it will work for others. So I asked Neil Fiore what he thought — whether he felt the program had a lot to offer writers in particular.
Here's his answer:
"Yes, I believe my Productivity Engineering program is very well suited to the needs of writers and copywriters.
Most writers (this also applies to anyone who wishes to be more productive) put too much pressure on their conscious, linear mind to solve problems, find a coherent theme, and break through blocks. Typical solutions involve adding more time, more struggle, and more self-criticism that result in burnout, resistance, and a lower sense of confidence.
1) By learning to access the ability of your subconscious mind, you by-pass the conscious mind's 'default' and out-dated coping strategy and the ego's counterproductive attempts at self-protection.
My program is geared to teach you how to connect with your subconscious/ Right Brain resources at will, thereby lessening the burden on the conscious mind and ego. That means that you can expect those break-through moments of epiphany and 'ah-ha' whenever your conscious mind is stuck. You will learn to tune in to the right frequency of 'dreaming mind' even while awake.
2) By using these CDs on a regular basis, you sharpen your ability to move rapidly from 'not-knowing' to knowing – the essence of creativity. The ever-elusive writer's muse becomes an ally that you can call upon with a growing confidence that your muse will bring you an answer. Common expression such as "I'm going to sleep on it," "It will come to me," and "This is going to be interesting" will become triggers for igniting the creative problem-solving processes of your subconscious genius.
3) 'Exercises for Mental Toughness' and 'Installing Productivity Habits' will assist those who work at home in identifying the distractions that take them away from their top priority projects and will strengthen their ability to start sooner and work more efficiently."
Neil Fiore, Ph.D.
Should you try this program?
If you work for yourself, or are employed in an environment where you need to be self-motivated for much of the time, I suggest you give it a try. It could help you a great deal.
(As I mentioned, you'll find the details on their site. But I will say one thing . . . each program comes with a one-year guarantee. So if you try it and feel it didn't work for you, just send it back and they'll refund your money.)
If, like me, you are someone who knows you struggle with ups and downs in how well you work and produce, I think it is definitely worth a try.
Right now I'm looking at my watch. It has taken me just under an hour to write this review. During a bad patch, it would have taken me a day, a day of fussing, procrastinating, rewriting.
Now think of that in terms of using your time on writing work that is paid for. Imagine getting that job done in a fraction of the time, for the same fee.
About the author:
During his career spanning twenty years in the advertising and marketing industry, offline and then online, Nick Usborne has worked with dozens of major companies, including Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, Looksmart, MSN, Ricoh, Yahoo!, The Getty Trust and America Online.
He has been honored with fifteen major awards for his direct response writing work, both in Europe and North America.
Since 1997, Nick Usborne worked exclusively on online marketing.